ENHYPEN has been taking the K-pop world by storm, debuting in 2020 and becoming the ones to watch in the three years since. Now, they’re ready to take the fashion world by storm too. The seven-member group has just been announced as Prada’s newest ambassadors.
For those closely following ENHYPEN’s journey, the partnership with Prada may come as no surprise. Members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki have been ardent supporters of the brand for some time. Their presence at the F/W 2023 Prada runway show in Milan earlier this year served as a precursor for this exciting collaboration and the group has been showcasing their affinity for Prada for months, sporting the brand at award shows and beyond.
The members of ENHYPEN expressed their enthusiasm for this new venture, stating that they are delighted and honored to be part of the partnership. “The synergy Prada and ENHYPEN will create is something we’re very excited to witness and greatly looking forward to,” the group shared in a statement shared by WWD.
This collaboration marks a significant milestone for ENHYPEN, as it is their first major foray into the world of fashion since their debut. Despite being relatively young and newly established, these fourth generation stars have become one of the most talked-about groups in the industry.
The group joins some big names across the globe as ambassadors for the brand including Hunter Schafer, Maya Hawke, and NCT’s Jaehyun. We can’t wait to see what this collaboration brings!
Source: Teen VOGUE
