They will collaborate with the agency partners and chairman Julie Mannion to identify new business and international growth opportunities.
KCD has tapped Adrien Giraux as executive vice president and Gretchen Vater as managing director of KCD’s Global Creative Group.
In these newly created roles, they will lead KCD’s production, design and fashion services teams in the offices in New York, Paris, London and Los Angeles. They will collaborate with the agency partners and chairman Julie Mannion to identify new business and international growth opportunities.
“We are so happy to bring Adrien and Gretchen on board to evolve the Creative Group and support the incredible teams we have in place,” said Mannion. “Their experience in not only the fashion industry but in experiential, music and more will bring our clients an even more extensive offering, and their deep respect for fashion complements the approach KCD has brought to the industry.”
Giraux will develop and implement KCD’s creative and design vision. He brings extensive design experience in experiential and stage event productions, interiors and scenography, along with film-based art and production projects. He most recently served as founder and managing parter of White Screen Studio where he collaborated with brands such as Fondation Cartier, Palais de Tokyo Museum, Google, Apple, The New York Times, Adidas, Prada, Louboutin and YSL. Earlier, Giraux worked at various production agencies.
As managing director, Vater will guide the Creative Group’s strategy and operations as well as design execution and production with a collaborative team of internal and external entities. Vater most recently was the founder of The Vater Group, which partners with luxury brands and talents to produce innovative work while driving brand message and image. Earlier she worked at Bureau Betak, V Agency and The Wall Group.
Source : WWD
