Authentic Brands Group (Authentic) announced on Thursday an expansion of its partnership with Aldo Group, a leading fashion retailer and wholesaler, for Roxy footwear.
Under the agreement, Aldo Group will take on the responsibilities of design, production, and distribution for Roxy footwear aimed at women and girls in the United States and Canada.
“We are excited to expand our partnership with the Aldo Group,” said David Brooks, EVP, action and outdoor Sports, Lifestyle. “Aldo, a leader in the footwear space, will bring an unmatched expertise in design and quality to this legendary brand. Through the partnership, Aldo will create a Roxy footwear line that stays true to the brand ethos that consumers know and love.”
Roxy, originally established as the ultimate action sports brand exclusively for women, is dedicated to celebrating the strength and resilience of women who “make waves and move mountains.”
Roxy’s distinctive approach to blending style and performance will now find a new home with the Aldo Group.
The Aldo Group, with an understanding of stylish and accessible footwear and accessories, is poised to usher Roxy into its next phase of growth within the footwear category.
“We are excited to continue building our relationship with Authentic, the leading global brand-builder and marketing powerhouse,” added Jonathan Frankel, president Aldo Product Services at the Aldo Group.
“The partnership will unlock the full potential of the Roxy brand in the women’s and girls’ footwear categories. We plan on drawing from the brand’s lively and effortlessly cool DNA, combining fresh and novel concepts that will further cement Roxy’s position in the action sports industry.”
Source : Fashion Network
