The season’s hero prints are Unikko, Marimekko’s iconic flower print from 1964 by Maija Isola, as well as the Marimekko logo, which the company lends as a print in a collaboration collection for the first time ever.
The collection spans from sports apparel to footwear, and as in the previous two collections, the Spring/Summer 2022 drop embodies Marimekko’s and Adidas’ shared commitment to implement sustainable solutions, with key pieces from the collection made in part with recycled materials to help reduce environmental impact.
“We are honoured to reunite with Adidas for this third limited-edition collaboration. Our iconic floral print Unikko and our Marimekko logo are given a whole new dimension with vivid primary colors on Adidas’ innovative sportswear,” said Rebekka Bay, creative director at Marimekko.
“This collab is all about fun, functional and beautiful sportswear that embodies the shared design values between Adidas and Marimekko. On our continued journey to make sport a space for all, we hope this latest drop encourages the community to embrace the wellbeing of movement, from the studio to the street,” said Aimee Arana, Adidas global, senior vice president, sportswear & training.
Source: Fashion Network
