The UK-based fashion brand will be offering over 600 styles of streetwear clothing, including graphic t-shirts, hoodies, track pants, and cargo joggers. The brand’s affordable fashion targets a social media-inspired, trend-first generation of fashion-forward men, empowering them to feel confident every day.
The streetwear segment is currently worth US $ 185 billion in sales globally and is gaining steady traction in India, with the popularity not limited to metro cities but also in Tier-2 and Tier-3 cities. This collaboration is poised to disrupt the Indian market and strengthen the culture of men’s streetwear in India, introducing an array of uber-stylish options.
“With more and more younger, fashion-forward men embracing brands that are global, trendy and experimental, men’s casual wear, especially streetwear has steadily been gaining popularity with our male shoppers,” said Myntra’s business head of international brands, marketplace, and omnichannel Jayanti Ganguly. “We are thrilled to be BoohooMan’s destination of choice as they strengthen the culture of men’s streetwear in India by introducing an array of uber-stylish options. Being one of the fastest-growing online men’s fashion destinations in the world, BoohooMan is poised to disrupt the Indian market that is rife with opportunities.”
Source: Apparel Resources
